Communications
I worked hand-in-hand with colleagues to build a small niche publisher into a globally recognized and respected enthusiast media brand that was sold for shareholder profit in 2025. I managed internally and externally facing communications, including B2B and D2C correspondence, press releases, media kits, website, blog, social media, media appearances, and special events. I identified, pursued, and nurtured advantageous industry partnerships, and managed crises with poise, preparedness, discretion, and brand awareness.
Website Rebuild
Together with the Managing Director and freelance support, I worked to transform my former company’s retail site in 2024, balancing a strong brand statement with authentic storytelling and enhanced product marketing and sales features.
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Chose and prepared all site imagery.
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Wrote, edited, and proofread all site copy.
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Contribute to updating and maintaining quality of site content.
Digital Press Kits
I conceived, prepared, and designed visually engaging and informative interactive press kits to promote books, authors, brands, and events. (Click the image below to download a PDF example.)
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Determined a means of delivering both pitches and content in one appealing package.
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Wrote, edited, secured, prepared, and proofread all press kit copy, interviews, blurbs, and excerpts.
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Created stunning and navigable interactive information sources, with links to additional assets and contacts.
Video Archive
I have created hundreds of promotional book trailers, using still imagery, key words and reviews, and on-brand templates and music.
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Chose and prepared all video imagery.
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Wrote, edited, and proofread all video copy.
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Ensured appropriate inclusion of brand assets and handled distribution across websites and social media.
